What is TVML? Apple’s Television Markup Language (TVML) is an XML based language that is used to display information on the screen. TVML templates define what elements can be used and in what order and are designed to display information in a specific way.
What is a unique selling point? The unique selling point (USP) or unique selling proposition is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands.
What is usability testing? Usability testing is a technique for evaluating a website or mobile app by getting real users who are part of your target audience to interact and provide feedback. It is one of the best methods for highlighting friction points in the buying process.
What is a variation(s)? A variation is the altered version(s) of a page which is different from the control in some way.
What is visitor segmentation? Visitor segmentation is the process of dividing your visitors to your website based on a specific criteria, such as demographics or user behaviour.
What is web analytics? Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Find out how to maximise your […]
What is website usability? Website usability is a term describing the ease of use of a particular website or project. This area addresses a number of big concerns for today’s producers and developers related to how a target audience uses an online site.
What is Webtrends Optimize? The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Kraken Data is a partner with Webtrends […]
What is XML? XML stands for Extensible Markup Language (filename.xml) – a scripting language that allows the programmer to define the properties of the document.
First launched in 1999, Zeal was a volunteer-built web directory which was bought by LookSmart for $20 million in October 2000. Combining the work from Looksmart’s paid editors with that of volunteers, they wrote profiles of websites and submitted them in relevant subcategories of the Zeal database.