- In-depth interviews
- Group discussions (focus groups);
- Diary and journal exercises
A query (search query) is a keyword, or phrase inquiry entered into a search engine or database. A person types in words and the search engine database returns results that matches the user’s query.
A HTTP server return code that identifies the success, failure, and other characteristics of a transfer of data from a server to a browser. Some codes (for example, 404) are displayed to visitors on a page.
Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and judge how well a particular investment has performed compared to others. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal. The overall ROI for an enterprise is sometimes used as a way to grade how well a company is managed.
See our ROI Calculator post here
Sample size measures the number of individual samples measured or observations used in a survey or experiment. For example, if you test 100 tyres for wear and tear, your sample size is 100. If an online survey returned 93,000 completed questionnaires, your sample size is 93,000.
A sample size calculator provides a visible method of computing the number of visitors required for a test to be statistically significant (e.g. the needed amount of visitors you need to assess that a lift/loss of x% can be trusted with 95% confidence).
A software developer’s kit (SDK) is a set of programs used by a computer programmer to write application programs. Typically, an SDK includes a visual screen builder, an editor, a compiler, a linker, and sometimes other facilities.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Short for search engine optimization, the process of increasing the number of visitors to a Web site through high rankings in the search results of a search engine. There is a greater chance that users will visit the site the higher they sit in the search results. Internet users rarely click past the first few pages of search results, so high rank in SERPs is a great way of lifting traffic to a site. SEO also ensures that a site is accessible to search engines and improves the chances that the site will be indexed and favorably ranked by the search engine.