What is a multivariate test (MVT)? A multivariate test is a technique for testing a hypothesis where multiple variables are modified, in order to determine the best combination of variations on those elements of a website or mobile app.
What is negative SEO? Negative SEO started to occur following the Penguin update when it became common knowledge that Google would apply penalties for manipulative links; such practices as negative SEO have caused companies to be diligent in monitoring their backlinks to ensure they are not being targeted by hostile competitors through negative SEO services.
What is OTT? Over-the-top content (OTT) is a term used in broadcasting and technology business reporting to refer to audio, video, and other media transmitted via the Internet as a standalone product, that is, without an operator of multiple cable or direct-broadcast satellite television system (so-called multiple-system operators) controlling or distributing the content.
What is PPC? PPC (Pay Per Click) is a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Google Adwords is an example of PPC advertising.
What is qualitative data? Qualitative data is gathered by interactions with real people/customers, often taking into account personal opinions, and is more subjective. Qualitative research can realise itself in many forms: In-depth interviews Group discussions (focus groups); Diary and journal exercises
What is quantitative data? Quantitative data is all about the numbers, here we use existing data or statistics to support or dismiss our hypothesis. Some examples of quantitative data include: Web Analytics Heatmaps NPS (Net Promoter Score) Data from surveys
What is a query? A query (search query) is a keyword, or phrase inquiry entered into a search engine or database. A person types in words and the search engine database returns results that matches the user’s query.
What is a return code? A HTTP server return code that identifies the success, failure, and other characteristics of a transfer of data from a server to a browser. Some codes (for example, 404) are displayed to visitors on a page. List of HTTP Return Codes 1xx Informational 100 Continue 101 Switching Protocols 2xx Successful […]
What is ROI? Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and judge how well a particular investment has performed compared to others. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal. The overall ROI for […]
What is sample size? Sample size measures the number of individual samples measured or observations used in a survey or experiment. For example, if you test 100 tyres for wear and tear, your sample size is 100. If an online survey returned 93,000 completed questionnaires, your sample size is 93,000.