What is Google Analytics? Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. The Kraken Data team can help you with your existing or future analytics […]
What is growth hacking? The use of resource-light and cost effective marketing tactics to help grow and retain an active user base, sell products and gain exposure.
What is a heatmap? A heatmap or heat map is a two-dimensional representation of data where values are represented by colors. A simple heat map provides an immediate visual summary of information. More elaborate heat maps allow the viewer to understand complex data sets.
What is a hero image? In web design, a hero image is a large web banner image, prominently placed on a web page, generally in the front and center. The hero image is often the first visual a visitor encounters on the site; it presents an overview of the site’s most important content.
What is an hypothesis? The definition states an hypothesis to be a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation. For conversion rate optimisation this is derived from collected data and forms the foundation of why changes are made. They are based on deduction and […]
What is inbound marketing? Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.
What is keyword density? Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or […]
What is a landing page? In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.
What are meta keywords? The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. The code for a meta keyword tag looks like this : <meta name=”Keywords” content=”keyword phrase, another keyword, yep another, maybe one more “> Many people spammed meta keyword tags […]