What is A/B Testing? A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis […]
What is abandonment rate? The percentage of initiated transactions that were not completed during the visit. These can be defined many ways — for example, the entire shopping funnel, a finite checkout process at an e-commerce site, a registration process at a lead generation site, or a search on an information based site.
What is Alt Text? This HTML tag allows for the insertion of a description for an image (or any other multimedia). When a visitor chooses ‘don’t display images’ for a website, the alt-text of an image is shown in place of the image. Google places a relatively high value on alt texts to determine what is […]
What is an API? API stands for “Application Programming Interface.” An API is a set of commands, functions, protocols, and objects that programmers can use to create software or interact with an external system. It provides developers with standard commands for performing common operations so they do not have to write the code from scratch.
What is Bayesian? Bayesian is a probability concept which interprets probability as a degree of belief. In A/B testing, bayesian probability offers an absolute level of a test result validity.
What does below the fold mean? The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see. A holdover from newspaper publishing, the term ‘below the fold’ was coined when there was an actual physical fold in the middle of the page. ‘Above the fold’ was anything […]
What is the click-through rate? Click-through Rate or CTR is defined as the percentage of people that click on an element on a page or in an app, that they have been exposed to. These elements have a hyperlink attribute and can be found in CTAs in an email, paid search ads etc.
What is conversion optimisation? Conversion optimisation (CRO or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
What is the conversion rate? The conversion rate is the number of conversions divided by the total number of visitors. So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%.
What is conversion rate optimisation? Conversion rate optimisation (CRO or Conversion Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate […]