A/A testing, also known as split-split testing, is a type of testing where two groups of users receive the same experience in order to validate the accuracy of a testing method or tool. In other words, it is a control test where both the control group and treatment group receive the same experience to determine […]
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine […]
A/B/N testing is a method of testing multiple versions of a web page or mobile app against each other to determine which performs best. A/B/n testing is an extended version of A/B testing, in which two versions of a page (a version A and version B) are tested against each other. With an A/B/n test, […]
What is abandonment rate? The percentage of initiated transactions that were not completed during the visit. These can be defined many ways — for example, the entire shopping funnel, a finite checkout process at an e-commerce site, a registration process at a lead generation site, or a search on an information based site.
What does above the fold mean? Above the fold, when talking about web design Web design, is the section of a Web page that is visible in a browser window when the page first loads. The portion of the page that requires scrolling in order to see content is called “below the fold”.
Adaptive content refers to digital content that is designed to adapt or change in response to different contexts, such as device type, screen size, language, location, or user preferences. It adjusts its format, layout, style, and functionality in real-time to provide an optimized and personalized user experience. The goal of adaptive content is to create […]
Adobe Target is a personalisation and optimisation solution offered by Adobe. It helps businesses personalize customer experiences across digital touchpoints, including websites, mobile apps, and emails. The platform uses artificial intelligence and machine learning to optimise user experiences and provide relevant content and offers to individual users, increasing engagement and conversion rates. Adobe Target can […]
What is Alt Text? This HTML tag allows for the insertion of a description for an image (or any other multimedia). When a visitor chooses ‘don’t display images’ for a website, the alt-text of an image is shown in place of the image. Google places a relatively high value on alt texts to determine what is […]
What is an API? API stands for “Application Programming Interface.” An API is a set of commands, functions, protocols, and objects that programmers can use to create software or interact with an external system. It provides developers with standard commands for performing common operations so they do not have to write the code from scratch.
