Rule-based personalisation is a method of personalising customer experiences by applying pre-defined rules to data about the customer and their behaviour. This allows marketers to tailor content, offers, and other aspects of the customer experience based on specific criteria, such as demographic information, purchase history, and website activity. The rules are usually created by marketers […]
What is sample size? Sample size measures the number of individual samples measured or observations used in a survey or experiment. For example, if you test 100 tyres for wear and tear, your sample size is 100. If an online survey returned 93,000 completed questionnaires, your sample size is 93,000.
What is a sample size calculator? A sample size calculator provides a visible method of computing the number of visitors required for a test to be statistically significant (e.g. the needed amount of visitors you need to assess that a lift/loss of x% can be trusted with 95% confidence).
What is an SDK? A software developer’s kit (SDK) is a set of programs used by a computer programmer to write application programs. Typically, an SDK includes a visual screen builder, an editor, a compiler, a linker, and sometimes other facilities.
Searchandising is a term used to describe the process of integrating search engine optimisation (SEO) and e-commerce merchandising to create an optimised and personalised shopping experience for customers. It involves using data-driven insights to determine which products and categories are likely to be most relevant to a particular customer and then using that information to […]
In digital marketing, “second-party data” refers to information that has been gathered by one organisation and then given to another. Typically, this information is gathered from customers directly through programmes like loyalty schemes, surveys, and website analytics. The business that obtains the data directly from its clients is referred to in this context as the […]
Segmentation refers to the process of dividing a large market into smaller groups of consumers with similar needs or characteristics. The purpose of segmentation is to enable companies to better target their products or services to specific customer groups, by tailoring their marketing strategies, communication, and offerings to meet the specific needs and preferences of […]
What is SEM? Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine […]
What is SEO? Short for search engine optimization, the process of increasing the number of visitors to a Web site through high rankings in the search results of a search engine. There is a greater chance that users will visit the site the higher they sit in the search results. Internet users rarely click past […]
What is a SERP? A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also […]