What is a Multivariate Test
A multivariate test helps businesses test multiple page elements at the same time to find the best-performing combination for conversions, usability, and overall user experience.
What is Negative SEO
Negative SEO emerged as a significant concern after Google’s Penguin update (first released in 2012). Penguin targeted manipulative link-building tactics—such as link farms, paid backlinks, and keyword-stuffed anchor text—that artificially boosted a website’s search rankings. Once it became common knowledge that Google would penalise websites for spammy or unnatural backlinks, some unethical competitors began exploiting […]
What is On-site Remarketing
On-site remarketing is a marketing strategy that targets visitors to a website who have previously shown interest in products or services offered by the website. This is achieved by using cookies or tracking pixels to gather information about the visitor’s behaviour and preferences. The website then displays targeted advertisements or offers to the visitor based […]
What is Open Rate
Open rate is the percentage of emails that have been opened out of the total number of emails sent. It is calculated by dividing the number of emails opened by the number of emails sent and multiplying by 100. Open rate is an important metric for email marketing as it gives an indication of the […]
What is Optimizely
Optimizely was founded in 2010 by Dan Siroker and Pete Koomen and is headquartered in San Francisco, California. The company’s platform has evolved over time to include a wide range of optimization tools, including A/B testing, personalization, and analytics. Optimizely has raised over $100 million in funding and has grown to become one of the […]
What is OTT
What is OTT? Over-the-top content (OTT) is a term used in broadcasting and technology business reporting to refer to audio, video, and other media transmitted via the Internet as a standalone product, that is, without an operator of multiple cable or direct-broadcast satellite television system (so-called multiple-system operators) controlling or distributing the content.
What is Page Speed
Page speed refers to the time it takes for a web page to fully load and become interactive for users. It is an important metric for website owners, as it affects user experience, search engine rankings, and overall website performance. A slow page speed can lead to high bounce rates, lower conversion rates, and decreased […]
What is Personalisation
Personalisation refers to the process of tailoring products, services, or experiences to meet the unique needs and preferences of individual customers or users. This can involve customising content, recommendations, advertisements, and other elements based on data such as demographic information, browsing and purchase history, and user behaviour. The goal of personalisation is to create a […]
What is Power Analysis
Power analysis is a statistical method used to determine the statistical power of a hypothesis test. In the realm of Conversion Rate Optimization (CRO) or any experimental study, statistical power refers to the probability of correctly rejecting a null hypothesis when it is false. In simpler terms, it measures the likelihood of detecting a true […]
What is PPC
What is PPC? PPC (Pay Per Click) is a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Google Adwords is an example of PPC advertising.