Value Proposition is a statement that defines the unique benefits a product, service or business provides to its customers, including what makes it different from competitors and the value it delivers to the customer. It is a clear and concise message that communicates how the company solves a specific customer problem and what makes it […]
Variability, in statistical terms, refers to the extent of differences or diversity within a dataset. It measures the dispersion or spread of values within a set of data points. In the context of Conversion Rate Optimization (CRO) or any data analysis, understanding variability is crucial in assessing the consistency and reliability of observed results. Variability […]
What is a variation(s)? A variation is the altered version(s) of a page which is different from the control in some way.
What is visitor segmentation? Visitor segmentation is the process of dividing your visitors to your website based on a specific criteria, such as demographics or user behaviour.
What is web analytics? Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Find out how to maximise your […]
Website optimisation is the process of improving various aspects of a website to increase its visibility, usability, and performance in search engines, with the goal of attracting more traffic, improving user experience, and increasing conversions. This can involve a variety of techniques such as search engine optimisation (SEO), website speed optimisation, website design, content optimisation, […]
What is website usability? Website usability is a term describing the ease of use of a particular website or project. This area addresses a number of big concerns for today’s producers and developers related to how a target audience uses an online site.
What is Webtrends Optimize? The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Kraken Data is a partner with Webtrends […]
An Adobe Analytics Implementation Specialist can help you maximize the potential of your Adobe Analytics data. They can provide guidance on best practices for implementation, ensure data accuracy and reliability, and provide insights on how to best utilize the data to drive business decisions. They can also provide support for custom reporting and dashboards and […]
What is XML? XML stands for Extensible Markup Language (filename.xml) – a scripting language that allows the programmer to define the properties of the document.