Google Sheets – Explore
Google recently released updates to it’s Sheets/Slides/Docs products, called Explore.
Video – Optimisation – Now and into the Future
Kraken Data recently presented “Optimisation, Now and into the Future” at the Melbourne meetup of Web Analytics Wednesday.
Video – Conversion Optimisation – How It Works
Number one in a series explaining and demoing various aspects of Conversion Rate Optimisation.
Webtrends Analytics integration for tvOS
How Kraken Data helped a client integrate Webtrends Analytics into an Apple TV tvOS app using the Webtrends API with Swift and Javascript.
AB Test Duration Calculator and Sample Size Estimation
Use this AB test duration calculator to estimate the sample size and the duration your test would need to reach significance.
ROI Calculator
A CRO ROI calculator is a great way of assessing the impact of any changes.
A/B Testing
A/B testing (which is also sometimes known as split testing or bucket testing) allows you to compare the performance of two versions of a web page or app to see which one performs better for a defined success metric or conversion.
Identifying AB Testing Opportunities
AB Testing relies on insights and data. If your site is tagged correctly you will not overlook small interactions on your site that can be strong influencers on conversion rates.