Kraken Data presentation “Optimisation, Now and into the Future”
Web Analytics Wednesday 18/10/2017
Kraken Data was really pleased to be able to present at the recent Web Analytics Wednesday session in Melbourne. It was one of the largest meetups so far with a great gathering of analysts from the Melbourne digital analytics scene. Many thanks to Damion Brown and the Data Runs Deep team who continue to sponsor these great events.
Kraken Data presented, “Optimisation – Now and into the Future”. It looked at the current state of Optimisation, how it works now and how it is changing. This encompassed the move to server-side testing and then looked forward to such subjects as:
- Cost Reduction
- AR (Augmented Reality)
- AI (Artificial Intelligence)
- Human Optimisation