The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
The use of urgency and scarcity messaging (Ending Soon!, Stock Low! etc.) has been a standard staple of online business.
Did you know that 67% of visitors who start a form, abandon it before completion? Of course you do, you’re feeling that in your conversion rates. So what causes this massive abandonment rate and what can you do to minimise it?