Webtrends Optimize Partnership Announcement
Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.
Ten CRO ideas in ten minutes – Harvey Norman Website
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
Ten CRO ideas in ten minutes – Macy’s Department Store Website
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Carousels – Great for kids, but for websites?
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
CRO – Do the numbers add up for you?
The advantages to be gained from an active CRO program depend on a number of factors. Do you have enough traffic? How big is your margin? How good is your CRO agency?
Site Redesign as a Continuous Process
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
The CRO Hypothesis Builder
There are three main sections to a good hypothesis.
Using Location for Personalisation
Simple examples of customised elements based on IP Address/Geolocation. Even brand new visitors can be targetted with relevant content.
Urgency and Scarcity Messaging – Real World Examples
The use of urgency and scarcity messaging (Ending Soon!, Stock Low! etc.) has been a standard staple of online business.