Using Location for Personalisation
Simple examples of customised elements based on IP Address/Geolocation. Even brand new visitors can be targetted with relevant content.
Simple examples of customised elements based on IP Address/Geolocation. Even brand new visitors can be targetted with relevant content.
The use of urgency and scarcity messaging (Ending Soon!, Stock Low! etc.) has been a standard staple of online business.
Did you know that 67% of visitors who start a form, abandon it before completion? Of course you do, you’re feeling that in your conversion rates. So what causes this massive abandonment rate and what can you do to minimise it?
Hotel and general accommodation websites can be much of a muchness. They are basically slideshows with images, bullet point lists of features and a “Book Now” call to action. To stand out you need to engage, build aspiration and make the process as simple as possible.
This video, the second in a series on conversion rate optimisation, looks at calculating lift for conversion rate optimisation.
Google recently released updates to it’s Sheets/Slides/Docs products, called Explore.
Kraken Data recently presented “Optimisation, Now and into the Future” at the Melbourne meetup of Web Analytics Wednesday.
Number one in a series explaining and demoing various aspects of Conversion Rate Optimisation.
How Kraken Data helped a client integrate Webtrends Analytics into an Apple TV tvOS app using the Webtrends API with Swift and Javascript.
Use this AB test duration calculator to estimate the sample size and the duration your test would need to reach significance.