Using Location for Personalisation - Kraken Data

Examples of customised elements based on IP Address/Geolocation

For first time visitors, even for returning visitors - it can be hard to offer any sort of personalisation or customisation.

Once they have created accounts and have engaged with your website you can start to identify segments of interest based on previous behaviours. But even for first time visitors there are a number of insights that can be used to provide areas for exploration and testing.

HTML5 GEOLOCATION BASED LOCATION DATA

For more accurate location we can use HTML5 Geolocation, but this is reliant on the visitor allowing you to access their location details.

Where am I?

DETAILED VISITOR TECHNICAL DATA

Finally, a whole range of data is available that details such things as the visitors audio and video capabilities and the available screen width and height. These all allow for customising the user experience to each individual user.

SCREEN
screenWidth
screenHeight
windowWidth
windowHeight
resolution
DEVICE
os
touch
phone
tablet
desktop
orientation.portrait
orientation.landscape
BROWSER
type
version
fullVersion
string
chrome
safari
opera
firefox
ie
kindle
other
mobile
CAPABILITIES
canvas
webGL
rAF
cssTransform
mediaQueries
getUserMedia
audio tag
audio API
audioFormats.mp3
audioFormats.mp4
audioFormats.wav
audioFormats.ogg
web audio API
video tag
videoFormats.mp4
videoFormats.webm
videoFormats.ogg

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