Examples of customised elements based on IP Address/Geolocation
For first time visitors, even for returning visitors - it can be hard to offer any sort of personalisation or customisation.
Once they have created accounts and have engaged with your website you can start to identify segments of interest based on previous behaviours. But even for first time visitors there are a number of insights that can be used to provide areas for exploration and testing.
IP ADDRESS BASED LOCATION DATA
Depending on the available IP address data, you can get quite accurate location data for your visitor, in this example we are using data from ipinfo.io.
(We are using the free account which is limited to 1,000 calls per day, the page will not show correct IP address data after that)
Based on this we can offer some simple personalisation logic to display imagery such as a map from Google displaying a marker for the location, or a country flag.
The Country Flag
The City, Region and Country
Virginia Beach, Virginia, US
The Latitude and Longitude
Latitude is 36.8512°N and Longitude is -76.1692°E
AS14618 Amazon.com, Inc.
How they got to the page (Referrer)
You came to this page directly
The User Agent
And the IP address
22.214.171.124 (The IP address can be affected by such issues as proxies etc.)
Temperature and Conditions with Images
16.81°c broken clouds
Wind Speed and Direction
3.6 m/s North West
Sunrise and Sunset
Today the sun rises at 22:19:17 AEDT and then sets at 09:18:28 AEDT.