This video, the second in a series on conversion rate optimisation, looks at calculating lift for conversion rate optimisation.
Learn how conversion rate is calculated for an A/B test and how, by adding a couple of other pieces of information, you can calculate Return on Investment (ROI).
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We look at using Google Data Studio to increase the value you can get from your analytics. This removes some of the limitations of Google Analytics and opens up deeper insights into your website.
The team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
We are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy's Department Store website.
