Ten CRO ideas in ten minutes – Harvey Norman Website
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
Ten CRO ideas in ten minutes – Macy’s Department Store Website
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Site Redesign as a Continuous Process
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
Urgency and Scarcity Messaging: Real-World Examples and How to Use Them Well
Urgency and scarcity messaging can increase conversions when it is authentic, relevant, and well timed. Explore real-world examples, learn the difference between urgency and scarcity, and see how to test these tactics without damaging trust.
Identifying AB Testing Opportunities
Behavioural data can uncover A/B testing opportunities that would otherwise be easy to miss. Learn how proper tagging and analytics helped identify a brochure download interaction strongly linked to policy purchases.