Ten CRO ideas in ten minutes – Harvey Norman Website
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
Ten CRO ideas in ten minutes – Macy’s Department Store Website
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Site Redesign as a Continuous Process
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
Urgency and Scarcity Messaging – Real World Examples
The use of urgency and scarcity messaging (Ending Soon!, Stock Low! etc.) has been a standard staple of online business.
Identifying AB Testing Opportunities
AB Testing relies on insights and data. If your site is tagged correctly you will not overlook small interactions on your site that can be strong influencers on conversion rates.