Forms, Funnels and Conversion Rate Optimisation
Forms and funnels are where conversion journeys succeed or fail. Learn how to reduce friction, improve completion rates, and optimise conversion paths with practical CRO principles.
Webtrends Optimize Partnership Announcement
Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.
Ten CRO ideas in ten minutes – Harvey Norman Website
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
Ten CRO ideas in ten minutes – Macy’s Department Store Website
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Carousels – Great for kids, but for websites?
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
The CRO Hypothesis Builder
Use this CRO Hypothesis Builder to turn analytics insights and user behaviour into clearer, testable A/B testing hypotheses with measurable outcomes.
Video – Conversion Optimisation – How It Works
Number one in a series explaining and demoing various aspects of Conversion Rate Optimisation.
A/B Testing
A/B testing is a method of comparing two versions of a webpage, app screen, or digital experience to see which performs better against a defined goal. It helps businesses make data-driven decisions, improve conversion performance, and test ideas with greater confidence.
Identifying AB Testing Opportunities
Behavioural data can uncover A/B testing opportunities that would otherwise be easy to miss. Learn how proper tagging and analytics helped identify a brochure download interaction strongly linked to policy purchases.