Webtrends Optimize Partnership Announcement
Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.
Ten CRO ideas in ten minutes – Harvey Norman Website
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
Ten CRO ideas in ten minutes – Macy’s Department Store Website
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Carousels – Great for kids, but for websites?
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
CRO – Do the numbers add up for you?
The advantages to be gained from an active CRO program depend on a number of factors. Do you have enough traffic? How big is your margin? How good is your CRO agency?
The CRO Hypothesis Builder
There are three main sections to a good hypothesis.
Forms, Funnels and Conversion Rate Optimisation
Did you know that 67% of visitors who start a form, abandon it before completion? Of course you do, you’re feeling that in your conversion rates. So what causes this massive abandonment rate and what can you do to minimise it?
Video – Conversion Optimisation – How It Works
Number one in a series explaining and demoing various aspects of Conversion Rate Optimisation.
A/B Testing
A/B testing (which is also sometimes known as split testing or bucket testing) allows you to compare the performance of two versions of a web page or app to see which one performs better for a defined success metric or conversion.
Identifying AB Testing Opportunities
AB Testing relies on insights and data. If your site is tagged correctly you will not overlook small interactions on your site that can be strong influencers on conversion rates.