The advantages to be gained from an active CRO program depend on a number of factors. Do you have enough traffic? How big is your margin? How good is your CRO agency?
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
What is Google Analytics? Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. The Kraken Data team can help you with your existing or future analytics […]
Did you know that 67% of visitors who start a form, abandon it before completion? Of course you do, you’re feeling that in your conversion rates. So what causes this massive abandonment rate and what can you do to minimise it?
Hotel and general accommodation websites can be much of a muchness. They are basically slideshows with images, bullet point lists of features and a “Book Now” call to action. To stand out you need to engage, build aspiration and make the process as simple as possible.
What is Webtrends Optimize? The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Kraken Data is a partner with Webtrends […]