"kraken data"

First looks at a new feature in Data Studio that brings conditional formatting to your dashboards. This intro will take you through creating your first conditions.

We look at using Google Data Studio to increase the value you can get from your analytics. This removes some of the limitations of Google Analytics and opens up deeper insights into your website.

What is quantitative data? Quantitative data is all about the numbers, here we use existing data or statistics to support or dismiss our hypothesis. Some examples of quantitative data include: Web Analytics Heatmaps NPS (Net Promoter Score) Data from surveys

What is qualitative data? Qualitative data is gathered by interactions with real people/customers, often taking into account personal opinions, and is more subjective. Qualitative research can realise itself in many forms: In-depth interviews Group discussions (focus groups); Diary and journal exercises

Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.

Kraken Data recently presented “Optimisation, Now and into the Future” at the Melbourne meetup of Web Analytics Wednesday.

How Kraken Data helped a client integrate Webtrends Analytics into an Apple TV tvOS app using the Webtrends API with Swift and Javascript.

Adobe Analytics is a powerful tool that provides insights into the behaviour of website or mobile app users. By collecting, processing, and analysing data, Adobe Analytics helps organisations make data-driven decisions to improve their online presence. However, getting the most out of this tool can be challenging, especially for organisations lacking technical expertise or resources. […]