Carousels – Great for kids, but for websites?
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
Using Location for Personalisation
Simple examples of customised elements based on IP Address/Geolocation. Even brand new visitors can be targetted with relevant content.
What is a False Positive
What is a false positive? A false positive (Type 1 Error, False Positive Error) in AB testing indicates whether the difference between variations was due to the alterations or to other noise. A high confidence level helps to prevent these false positives. Industry standard is for a 95% confidence level, leaving a 5% chance that […]
Google Sheets – Explore
Google recently released updates to it's Sheets/Slides/Docs products, called Explore.
What is Click-Through Rate
What is the click-through rate? Click-through Rate or CTR is defined as the percentage of people that click on an element on a page or in an app, that they have been exposed to. These elements have a hyperlink attribute and can be found in CTAs in an email, paid search ads etc.
What is a Sample Size Calculator
What is a sample size calculator? A sample size calculator provides a visible method of computing the number of visitors required for a test to be statistically significant (e.g. the needed amount of visitors you need to assess that a lift/loss of x% can be trusted with 95% confidence).
What is an Hypothesis
What is an hypothesis? The definition states an hypothesis to be a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation. For conversion rate optimisation this is derived from collected data and forms the foundation of why changes are made. They are based on deduction and […]
What is an SDK
What is an SDK? A software developer’s kit (SDK) is a set of programs used by a computer programmer to write application programs. Typically, an SDK includes a visual screen builder, an editor, a compiler, a linker, and sometimes other facilities.