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What is CRO? CRO (Conversion Optimisation or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. Full details about […]

What is Alt Text? This HTML tag allows for the insertion of a description for an image (or any other multimedia). When a visitor chooses ‘don’t display images’ for a website, the alt-text of an image is shown in place of the image. Google places a relatively high value on alt texts to determine what is […]

What is conversion rate optimisation? Conversion rate optimisation (CRO or Conversion Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate […]

Estimate the sample size and likely duration of your next A/B test. Use this calculator to plan experiments more effectively and avoid ending tests too early.

Estimate the potential revenue impact of a successful CRO test with this simple ROI calculator. See percentage lift, monthly uplift, and yearly revenue increase.

A/B testing is a method of comparing two versions of a webpage, app screen, or digital experience to see which performs better against a defined goal. It helps businesses make data-driven decisions, improve conversion performance, and test ideas with greater confidence.

Behavioural data can uncover A/B testing opportunities that would otherwise be easy to miss. Learn how proper tagging and analytics helped identify a brochure download interaction strongly linked to policy purchases.