What is Shopping Cart Abandonment
What is shopping cart abandonment? Shopping cart abandonment is when a potential customer begins a checkout process for a transaction but drops out of the process before completing the purchase. Identifying and rectifying these drop off points is one of the primary targets for a conversion rate optimisation program
What is a Usability Testing
What is usability testing? Usability testing is a technique for evaluating a website or mobile app by getting real users who are part of your target audience to interact and provide feedback. It is one of the best methods for highlighting friction points in the buying process.
What is Variation(s)
What is a variation(s)? A variation is the altered version(s) of a page which is different from the control in some way.
What is Above The Fold
What does above the fold mean? Above the fold, when talking about web design Web design, is the section of a Web page that is visible in a browser window when the page first loads. The portion of the page that requires scrolling in order to see content is called “below the fold”.
What is A/B/N Testing
A/B/N testing is a method of testing multiple versions of a web page or mobile app against each other to determine which performs best. A/B/n testing is an extended version of A/B testing, in which two versions of a page (a version A and version B) are tested against each other. With an A/B/n test, […]
Carousels – Great for kids, but for websites?
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
Using Location for Personalisation
Simple examples of customised elements based on IP Address/Geolocation. Even brand new visitors can be targetted with relevant content.