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Microsoft Clarity is a web analytics tool designed to provide insights into user behavior and website performance. It offers a range of features to help website owners understand how visitors interact with their site, identify potential issues, and optimize the user experience. One of the key features of Microsoft Clarity is its session recording capability, […]

A micro conversion refers to a small, preliminary step taken by a customer towards making a purchase or engaging with a brand. Micro conversions can serve as indicators of a customer’s level of engagement and interest and can include actions such as visiting a product page, adding an item to a shopping cart, subscribing to […]

A macro conversion refers to a major, significant conversion goal for a website or online marketing campaign. It is a key performance indicator (KPI) that reflects the overall success of an online business. Macro conversions are often associated with high-value actions such as making a purchase, signing up for a service or filling out a […]