What is Above The Fold
What does above the fold mean? Above the fold, when talking about web design Web design, is the section of a Web page that is visible in a browser window when the page first loads. The portion of the page that requires scrolling in order to see content is called “below the fold”.
What is Test Velocity
Test Velocity refers to the rate at which you’re able to get through test cycles. An efficient test velocity combined with experienced CRO professionals allows you to maximise the value you get from your testing program. To find out how the Kraken Data team can help you with a CRO program, click here.
Webtrends Optimize Partnership Announcement
Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.
Site Redesign as a Continuous Process
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
Urgency and Scarcity Messaging – Real World Examples
The use of urgency and scarcity messaging (Ending Soon!, Stock Low! etc.) has been a standard staple of online business.
Forms, Funnels and Conversion Rate Optimisation
Did you know that 67% of visitors who start a form, abandon it before completion? Of course you do, you’re feeling that in your conversion rates. So what causes this massive abandonment rate and what can you do to minimise it?