What is Conversion Optimisation
What is conversion optimisation? Conversion optimisation (CRO or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
What are Frames
What are frames? Frames (and framesets) refers to a page that is part of a website and which has two components: one part of the page scrolls to provide information; the other part remains static to indicate the parent site and share certain common info. Such pages cannot be bookmarked; these pages are also not […]
What is Below The Fold
What does below the fold mean? The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see. A holdover from newspaper publishing, the term ‘below the fold’ was coined when there was an actual physical fold in the middle of the page. ‘Above the fold’ was anything […]
What is Conversion Rate Optimisation
What is conversion rate optimisation? Conversion rate optimisation (CRO or Conversion Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate […]
ROI Calculator
A CRO ROI calculator is a great way of assessing the impact of any changes.