Ten CRO ideas in ten minutes – Harvey Norman Website
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
Ten CRO ideas in ten minutes – Macy’s Department Store Website
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy's Department Store website
CRO – Do the numbers add up for you?
The advantages to be gained from an active CRO program depend on a number of factors. Do you have enough traffic? How big is your margin? How good is your CRO agency?
The CRO Hypothesis Builder
There are three main sections to a good hypothesis.
What is CRO
What is CRO? CRO (Conversion Optimisation or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. Full details about […]
What is Variability
Variability, in statistical terms, refers to the extent of differences or diversity within a dataset. It measures the dispersion or spread of values within a set of data points. In the context of Conversion Rate Optimization (CRO) or any data analysis, understanding variability is crucial in assessing the consistency and reliability of observed results. Variability […]
What is a Control Group
A control group in an experiment is a critical component used as a benchmark or reference point for comparison against other groups undergoing specific treatments or interventions. In Conversion Rate Optimization (CRO) or any experimental study, the control group remains unchanged or receives the standard treatment, serving as a baseline against which the effects of […]
What is Power Analysis
Power analysis is a statistical method used to determine the statistical power of a hypothesis test. In the realm of Conversion Rate Optimization (CRO) or any experimental study, statistical power refers to the probability of correctly rejecting a null hypothesis when it is false. In simpler terms, it measures the likelihood of detecting a true […]
What is ChatGPT
ChatGPT is an advanced conversational AI model developed by OpenAI, designed to engage in natural language conversations and assist users across a wide range of topics and tasks. Using a sophisticated language generation model based on deep learning, ChatGPT aims to understand and generate human-like responses in text-based interactions. This AI model is built on […]