What is quantitative data? Quantitative data is all about the numbers, here we use existing data or statistics to support or dismiss our hypothesis. Some examples of quantitative data include: Web Analytics Heatmaps NPS (Net Promoter Score) Data from surveys
What is qualitative data? Qualitative data is gathered by interactions with real people/customers, often taking into account personal opinions, and is more subjective. Qualitative research can realise itself in many forms: In-depth interviews Group discussions (focus groups); Diary and journal exercises
Kraken Data is a software agnostic optimisation company that supports the best software for your particular needs. Some of the most popular that we can help you achieve your optimisation success with are listed below: Optimizely Adobe Target ABTasty VWO
What is Alt Text? This HTML tag allows for the insertion of a description for an image (or any other multimedia). When a visitor chooses ‘don’t display images’ for a website, the alt-text of an image is shown in place of the image. Google places a relatively high value on alt texts to determine what is […]
What is conversion rate optimisation? Conversion rate optimisation (CRO or Conversion Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate […]
What is a false positive? A false positive (Type 1 Error, False Positive Error) in AB testing indicates whether the difference between variations was due to the alterations or to other noise. A high confidence level helps to prevent these false positives. Industry standard is for a 95% confidence level, leaving a 5% chance that […]
Who is Webtrends? Webtrends is a private company headquartered in Portland, Oregon, United States. It provides digital analytics, optimization and a number of other software solutions related to digital marketing. The company was founded in 1993, and is widely considered the first commercial web analytics solution.
What is the click-through rate? Click-through Rate or CTR is defined as the percentage of people that click on an element on a page or in an app, that they have been exposed to. These elements have a hyperlink attribute and can be found in CTAs in an email, paid search ads etc.
A new user is identified by Google as someone who lands on your site and does not have the Google Analytics cookie in the browser they are using. This could be for a number of reasons: They are actually first time visitors They have visited before but deleted the GA cookie They visited before but […]