CRO – Do the numbers add up for you?
The advantages to be gained from an active CRO program depend on a number of factors. Do you have enough traffic? How big is your margin? How good is your CRO agency?
Site Redesign as a Continuous Process
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
The CRO Hypothesis Builder
Use this CRO Hypothesis Builder to turn analytics insights and user behaviour into clearer, testable A/B testing hypotheses with measurable outcomes.
Using Location Data for Personalisation
Location data can help personalise digital experiences even for first-time visitors. Learn how IP-based geolocation and HTML5 location data can support local content, weather-based messaging, and new CRO testing ideas.
Urgency and Scarcity Messaging: Real-World Examples and How to Use Them Well
Urgency and scarcity messaging can increase conversions when it is authentic, relevant, and well timed. Explore real-world examples, learn the difference between urgency and scarcity, and see how to test these tactics without damaging trust.
Forms, Funnels and Conversion Rate Optimisation
Did you know that 67% of visitors who start a form, abandon it before completion? Of course you do, you’re feeling that in your conversion rates. So what causes this massive abandonment rate and what can you do to minimise it?
Hotel and Accommodation Websites – 11 Top Optimisation Tips
Hotel and general accommodation websites can be much of a muchness. They are basically slideshows with images, bullet point lists of features and a “Book Now” call to action. To stand out you need to engage, build aspiration and make the process as simple as possible.
Video – Optimisation – Now and into the Future
Kraken Data recently presented “Optimisation, Now and into the Future” at the Melbourne meetup of Web Analytics Wednesday.
Video – Conversion Optimisation – How It Works
Number one in a series explaining and demoing various aspects of Conversion Rate Optimisation.
AB Test Duration Calculator and Sample Size Estimation
Estimate the sample size and likely duration of your next A/B test. Use this calculator to plan experiments more effectively and avoid ending tests too early.