Forms, Funnels and Conversion Rate Optimisation
Forms and funnels are where conversion journeys succeed or fail. Learn how to reduce friction, improve completion rates, and optimise conversion paths with practical CRO principles.
What Personal Life Can Learn from CRO
Most people think CRO belongs in landing pages, checkout flows, and dashboards. But the thinking behind it is much broader. From health and food to sleep, habits, and relationships, the core principles of optimisation can be surprisingly useful in everyday life.
The Hidden Cost of Silos in Large Organisations
As organisations grow, silos often grow with them. While specialised teams are necessary, disconnected departments can slow progress, weaken accountability, and make it harder to improve customer experience. Here’s why silos form in large organisations, what they cost, and what better cross-functional working looks like.
Webtrends Optimize Partnership Announcement
Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.
Ten CRO ideas in ten minutes – Harvey Norman Website
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
Ten CRO ideas in ten minutes – Macy’s Department Store Website
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Carousels – Great for kids, but for websites?
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?