The End of Google Optimize: What You Need to Know in 2026
Google Optimize is no longer available, and there’s no direct Google replacement. Here’s what businesses need to know in 2026, plus how to choose the right next step for experimentation and CRO.
An Introduction to Conditional Formatting with Google Data Studio
First looks at a new feature in Data Studio that brings conditional formatting to your dashboards. This intro will take you through creating your first conditions.
Ten CRO ideas in ten minutes – Harvey Norman Website
The KRAKENDATA team took a quick look at the Harvey Norman website, we were inpressed how far it has come in the last few years, but still thought there were some areas worth looking at.
Ten CRO ideas in ten minutes – Macy’s Department Store Website
The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy’s Department Store website
Carousels – Great for kids, but for websites?
Everybody loves a good carousel, they look great, sound great and they go round and round. Kids especially love them, but do they add value to your website, do they actually help your customers and increase your online conversions rate?
Site Redesign as a Continuous Process
We have all been there, every 3-5 years we hear “The site needs a refresh, a redesign – something!”. You go off, you get a designer to come up with some fantastic new looks, shiny new buttons, fancy form animation. Everyone around you agrees, it looks fantastic – let’s do it!
The CRO Hypothesis Builder
Use this CRO Hypothesis Builder to turn analytics insights and user behaviour into clearer, testable A/B testing hypotheses with measurable outcomes.