What is a hero image? In web design, a hero image is a large web banner image, prominently placed on a web page, generally in the front and center. The hero image is often the first visual a visitor encounters on the site; it presents an overview of the site’s most important content.
What is an hypothesis? The definition states an hypothesis to be a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation. For conversion rate optimisation this is derived from collected data and forms the foundation of why changes are made. They are based on deduction and […]