What is A/B Testing? A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis […]
What is abandonment rate? The percentage of initiated transactions that were not completed during the visit. These can be defined many ways — for example, the entire shopping funnel, a finite checkout process at an e-commerce site, a registration process at a lead generation site, or a search on an information based site.