What is a hypothesis in CRO? In Conversion Rate Optimisation (CRO), a hypothesis is a clear, testable statement that explains why a proposed change is expected to improve a specific outcome. It is based on evidence such as analytics data, user research, behavioural insights, heatmaps, session recordings, or previous test results. Rather than guessing what […]
A multivariate test helps businesses test multiple page elements at the same time to find the best-performing combination for conversions, usability, and overall user experience.
Optimizely was founded in 2010 by Dan Siroker and Pete Koomen and is headquartered in San Francisco, California. The company’s platform has evolved over time to include a wide range of optimization tools, including A/B testing, personalization, and analytics. Optimizely has raised over $100 million in funding and has grown to become one of the […]
What is sample size? Sample size measures the number of individual samples measured or observations used in a survey or experiment. For example, if you test 100 tyres for wear and tear, your sample size is 100. If an online survey returned 93,000 completed questionnaires, your sample size is 93,000.
What is Webtrends Optimize? The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Kraken Data is a partner with Webtrends […]
