The advantages of running an active Conversion Rate Optimisation (CRO) program can be significant, but the potential gains depend on several key factors:
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Traffic volume – CRO is most effective when there is a steady flow of visitors, as higher traffic provides more reliable test results and faster insights.
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Business margins – The greater your margins, the more impact even a small uplift in conversions can have on overall profitability.
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Expertise – The effectiveness of your CRO partner or agency directly influences results. Skilled strategists can identify opportunities others miss, design high-impact experiments, and accelerate ROI.
To help you visualise this, we’ve built an interactive ROI calculator. With it, you can see exactly how much revenue and profit could be unlocked by optimising your conversion rate with the experts at Kraken Data. Simply adjust the editable fields in the green boxes to reflect your website’s current performance, traffic, and average order values. The tool will automatically recalculate the potential benefits, showing you the real financial impact of a structured CRO program. We’ve provided example data to get you started, but the real insight comes when you plug in your own numbers.
Our Approach
At Kraken Data, we move quickly to generate results. We aim to have tests live and running from month one, ensuring you start maximising ROI as early as possible. In our projections, we’ve pencilled in a conservative 5% uplift per month—but in practice, many businesses achieve far greater gains depending on their starting point and optimisation potential.
Why It Matters
Every month without a CRO program represents lost revenue and missed opportunities. Your competitors are already investing in optimisation, refining their user journeys, and increasing their market share. By starting your CRO journey now, you not only improve your own performance but also stay ahead in an increasingly competitive digital landscape.
Next Steps
Why not contact us to discuss how we can help you unlock your growth potential? With expert analysis, structured experimentation, and proven methodologies, we’ll work with you to deliver measurable improvements in conversion, customer satisfaction, and long-term business success.