"kraken data"

How Kraken Data helped a client integrate Webtrends Analytics into an Apple TV tvOS app using the Webtrends API with Swift and Javascript.

Most people think CRO belongs in landing pages, checkout flows, and dashboards. But the thinking behind it is much broader. From health and food to sleep, habits, and relationships, the core principles of optimisation can be surprisingly useful in everyday life.

As organisations grow, silos often grow with them. While specialised teams are necessary, disconnected departments can slow progress, weaken accountability, and make it harder to improve customer experience. Here’s why silos form in large organisations, what they cost, and what better cross-functional working looks like.

Adobe Analytics is a powerful tool that provides insights into the behaviour of website or mobile app users. By collecting, processing, and analysing data, Adobe Analytics helps organisations make data-driven decisions to improve their online presence. However, getting the most out of this tool can be challenging, especially for organisations lacking technical expertise or resources. […]

Google Optimize is no longer available, and there’s no direct Google replacement. Here’s what businesses need to know in 2026, plus how to choose the right next step for experimentation and CRO.