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First looks at a new feature in Data Studio that brings conditional formatting to your dashboards. This intro will take you through creating your first conditions.

There are three main sections to a good hypothesis.

This video, the second in a series on conversion rate optimisation, looks at calculating lift for conversion rate optimisation.

Google recently released updates to it's Sheets/Slides/Docs products, called Explore.

A CRO ROI calculator is a great way of assessing the impact of any changes.