AB Test Duration Calculator and Sample Size Estimation
Estimate the sample size and likely duration of your next A/B test. Use this calculator to plan experiments more effectively and avoid ending tests too early.
A/B Testing
A/B testing is a method of comparing two versions of a webpage, app screen, or digital experience to see which performs better against a defined goal. It helps businesses make data-driven decisions, improve conversion performance, and test ideas with greater confidence.
Identifying AB Testing Opportunities
Behavioural data can uncover A/B testing opportunities that would otherwise be easy to miss. Learn how proper tagging and analytics helped identify a brochure download interaction strongly linked to policy purchases.