Hotel and general accommodation websites can be much of a muchness. They are basically slideshows with images, bullet point lists of features and a “Book Now” call to action. To stand out you need to engage, build aspiration and make the process as simple as possible.
A/B testing is a method of comparing two versions of a webpage, app screen, or digital experience to see which performs better against a defined goal. It helps businesses make data-driven decisions, improve conversion performance, and test ideas with greater confidence.
Behavioural data can uncover A/B testing opportunities that would otherwise be easy to miss. Learn how proper tagging and analytics helped identify a brochure download interaction strongly linked to policy purchases.
