Richard started working in the online space in 2000. Through his career he as worked in web development, digital marketing, product management, website analytics and conversion rate optimisation on client, agency and vendor side.
Richard has a holistic understanding of the online space and looks for solutions that give the most benefit for clients.
For years, digital analytics has been built on a simple foundation: pageviews and sessions. These metrics have powered dashboards, reports, and decision-making across organisations. But there’s a problem. Customers do not think in pages or sessions. They think in actions. They browse, search, click, scroll, watch, purchase, abandon, return, and engage across multiple devices and […]
Adobe Analytics is a powerful tool that provides insights into the behaviour of website or mobile app users. By collecting, processing, and analysing data, Adobe Analytics helps organisations make data-driven decisions to improve their online presence. However, getting the most out of this tool can be challenging, especially for organisations lacking technical expertise or resources. […]
Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.
We look at using Google Data Studio to increase the value you can get from your analytics. This removes some of the limitations of Google Analytics and opens up deeper insights into your website.
Google recently released updates to it’s Sheets/Slides/Docs products, called Explore.
How Kraken Data helped a client integrate Webtrends Analytics into an Apple TV tvOS app using the Webtrends API with Swift and Javascript.
