"google analytics"

What is Google Analytics? Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. The Kraken Data team can help you with your existing or future analytics […]

We look at using Google Data Studio to increase the value you can get from your analytics. This removes some of the limitations of Google Analytics and opens up deeper insights into your website.

Google Optimize, a website optimization tool offered by Google, was sunsetted after serving as a platform for businesses and marketers to conduct A/B testing and personalize their websites. It allowed users to experiment with different variations of web pages, testing elements such as headlines, images, call-to-action buttons, layouts, and sections of the page to determine […]

Conversion Rate Optimisation and Analytics specialists Why you need Kraken Data Our team is crammed full of knowledge, expertise and ideas, all aimed at maximising your online business through data and optimisation. We help you understand your visitors behaviours better, leading to improved experiences and revenue! We are Google Analytics and Data Studio experts – get the […]

Conversion Rate Optimisation and Analytics specialists Why you need Kraken Data Our team is crammed full of knowledge, expertise and ideas, all aimed at maximising your online business through data and optimisation. We help you understand your visitors behaviours better, leading to improved experiences and revenue! We are Google Analytics and Data Studio experts – get the […]

Conversion Rate Optimisation and Analytics specialists Why you need Kraken Data Our team is crammed full of knowledge, expertise and ideas, all aimed at maximising your online business through data and optimisation. We help you understand your visitors behaviours better, leading to improved experiences and revenue! We are Google Analytics and Data Studio experts – get the […]

Conversion Rate Optimisation and Analytics specialists Why you need Kraken Data Our team is crammed full of knowledge, expertise and ideas, all aimed at maximising your online business through data and optimisation. We help you understand your visitors behaviours better, leading to improved experiences and revenue! We are Google Analytics and Data Studio experts – get the […]

Conversion Rate Optimisation and Analytics specialists Why you need Kraken Data Our team is crammed full of knowledge, expertise and ideas, all aimed at maximising your online business through data and optimisation. We help you understand your visitors behaviours better, leading to improved experiences and revenue! We are Google Analytics and Data Studio experts – get the […]

Conversion Rate Optimisation and Analytics specialists Why you need Kraken Data Our team is crammed full of knowledge, expertise and ideas, all aimed at maximising your online business through data and optimisation. We help you understand your visitors behaviours better, leading to improved experiences and revenue! We are Google Analytics and Data Studio experts – get the […]