What is Negative SEO
Negative SEO emerged as a significant concern after Google’s Penguin update (first released in 2012). Penguin targeted manipulative link-building tactics—such as link farms, paid backlinks, and keyword-stuffed anchor text—that artificially boosted a website’s search rankings. Once it became common knowledge that Google would penalise websites for spammy or unnatural backlinks, some unethical competitors began exploiting […]