Server-Side A/B Testing is a method of conducting website optimization experiments in which the experiment is executed on the server-side. This means that the changes made to the website are made directly on the server, rather than on the client-side. The server then serves different versions of the website to different users based on a […]
Split testing, also known as A/B testing, is a method of testing in which two or more versions of a website, landing page, email, or other digital content are created and then compared to see which version performs better. A random subset of visitors is shown one version, while the rest of the visitors are […]
A/B testing is a statistical method used to compare two versions of a product, advertisement, or webpage to determine which one performs better. The method involves randomly dividing a target audience into two groups, A and B, and exposing each group to a different version of the product or advertisement. The performance of each version […]
