CRO – Do the numbers add up for you?
The advantages to be gained from an active CRO program depend on a number of factors. Do you have enough traffic? How big is your margin? How good is your CRO agency?
Webtrends Analytics integration for tvOS
How Kraken Data helped a client integrate Webtrends Analytics into an Apple TV tvOS app using the Webtrends API with Swift and Javascript.
AB Test Duration Calculator and Sample Size Estimation
Use this AB test duration calculator to estimate the sample size and the duration your test would need to reach significance.
A/B Testing
A/B testing (which is also sometimes known as split testing or bucket testing) allows you to compare the performance of two versions of a web page or app to see which one performs better for a defined success metric or conversion.