"roi"

What is ROI? Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and judge how well a particular investment has performed compared to others. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal. The overall ROI for […]

A CRO ROI calculator is a great way of assessing the impact of any changes.

Adobe Analytics is a powerful tool that provides insights into the behaviour of website or mobile app users. By collecting, processing, and analysing data, Adobe Analytics helps organisations make data-driven decisions to improve their online presence. However, getting the most out of this tool can be challenging, especially for organisations lacking technical expertise or resources. […]

A conversion is the process of turning website visitors into customers or clients through various conversion tactics such as lead generation forms, click-to-call buttons, and e-commerce transactions. The goal of a web conversion is to turn website visitors into paying customers or clients and increase the return on investment (ROI) of a website. This is […]