What is CRO
What is CRO? CRO (Conversion Optimisation or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. Full details about […]
What is Bayesian
What is Bayesian? Bayesian is a probability concept which interprets probability as a degree of belief. In A/B testing, bayesian probability offers an absolute level of a test result validity.
What is Conversion Rate Optimisation
What is conversion rate optimisation? Conversion rate optimisation (CRO or Conversion Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate […]
ROI Calculator
A CRO ROI calculator is a great way of assessing the impact of any changes.