CRO for low-traffic sites: how to run tests that actually teach you something
If you’ve got a smaller site, you’ve probably heard some version of: “You don’t have enough traffic for A/B testing.” That’s half true. It’s true that classic “50/50 split, wait for statistical significance, declare a winner” testing gets painful when you’re only getting a few hundred (or a few thousand) conversions a month. But it’s […]