Want a quick, directional estimate of what a conversion lift is worth?
Use the sliders below to model revenue and profit upside from a UX change (like reordering form questions). Plug in your monthly sessions, baseline conversion rate, average order value, and a realistic lift range — we’ll calculate incremental revenue, incremental profit (using gross margin), and how it compounds across 12 months.
This calculator is for forecasting. If you’ve already run a test and have an observed uplift, use our CRO ROI calculator to evaluate the value of the winning result.
Already have a winner? Calculate ROI from actual test results
Revenue & Profit Lift Forecast Calculator
Drag the sliders to estimate incremental revenue and profit from a conversion lift, and how it compounds over 12 months.
Inputs
Monthly sessions
Use entry sessions to the quote/purchase flow (not total site traffic).
Baseline conversion rate
%
Expected lift (relative)
%
“10% lift” means CVR goes from 3.0% to 3.3% (3.0% × 1.10).
Gross margin
%
Used to estimate profit uplift (revenue × gross margin).
Results
Baseline conversions / month
Forecast conversions / month
Incremental conversions / month
Incremental revenue / month
Incremental profit / month
Incremental profit / year
Cumulative incremental revenue & profit over 12 months
Revenue (solid)
Profit (dashed)
Directional estimate. Assumes traffic, AOV, and lift stay steady month-to-month.