"pricing"

Revenue per visitor is a metric that measures the amount of revenue generated per visitor to a website or a physical store. It is calculated by dividing the total revenue generated by the number of visitors. This metric helps businesses to understand the effectiveness of their marketing efforts, product offerings, and pricing strategies. The higher […]

The KRAKENDATA team are always looking at a variety of websites and we have decided to put together the first of a series of posts. This first one looks at the Macy's Department Store website

Did you know that 67% of visitors who start a form, abandon it before completion? Of course you do, you’re feeling that in your conversion rates. So what causes this massive abandonment rate and what can you do to minimise it?