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Exit-intent pop-ups are a strategic tool used in web design and digital marketing to engage visitors who are about to leave a website. These pop-ups are triggered when the system detects that a user is intending to exit the site, typically signaled by mouse movements toward the browser’s navigation bar or close button. The primary […]

Soft bounce is a type of email bounce that occurs when an email cannot be delivered temporarily to the recipient’s inbox due to a temporary technical issue on the recipient’s side, such as a full inbox, a temporary system downtime, or an email size limit being reached. The email server usually tries to deliver the […]

Hard Bounce in email marketing refers to an email message that is permanently undeliverable to a recipient’s email address. This occurs when the recipient’s email address is invalid, no longer in use, or has been permanently blocked by the recipient’s email service provider. Hard bounces are a serious issue in email marketing as they can […]

The Flickering Effect in CRO (Conversion Rate Optimization) refers to the phenomenon where website elements (e.g. images, text, pop-ups, buttons, etc.) randomly appear and disappear on a page, causing distraction and annoyance to the user. This can happen due to various reasons such as coding errors, slow page load times, compatibility issues with the browser, […]

Simple examples of customised elements based on IP Address/Geolocation. Even brand new visitors can be targetted with relevant content.

Did you know that 67% of visitors who start a form, abandon it before completion? Of course you do, you’re feeling that in your conversion rates. So what causes this massive abandonment rate and what can you do to minimise it?

Hotel and general accommodation websites can be much of a muchness. They are basically slideshows with images, bullet point lists of features and a “Book Now” call to action. To stand out you need to engage, build aspiration and make the process as simple as possible.