AB Testing relies on insights and data. If your site is tagged correctly you will not overlook small interactions [...]
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Kraken Data is a software agnostic optimisation company that supports the best software for your particular needs. Some of the [...]
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against [...]
Use this AB test duration calculator to estimate the sample size and the duration your test would need to [...]
What is A/B Testing? A/B testing (which is also sometimes known as split testing or bucket testing) allows [...]
A false positive (Type 1 Error, False Positive Error) in AB testing indicates whether the difference between variations was due [...]
Number one in a series explaining and demoing various aspects of Conversion Rate Optimisation Learn [...]
Digital Analytics Digital analytics is more than measuring how many people came to your website, what they interacted with [...]
Evolutionary Site Redesign (ESR) - Small, quick steps - Data driven We have all been there, every 3-5 years we [...]
Simple examples of customised elements based on IP Address/Geolocation For first time visitors, even for returning visitors - it [...]