"ab test"

Use this AB test duration calculator to estimate the sample size and the duration your test would need to reach significance.

AB Testing relies on insights and data. If your site is tagged correctly you will not overlook small interactions on your site that can be strong influencers on conversion rates.

What is usability testing? Usability testing is a technique for evaluating a website or mobile app by getting real users who are part of your target audience to interact and provide feedback. It is one of the best methods for highlighting friction points in the buying process.

Variability, in statistical terms, refers to the extent of differences or diversity within a dataset. It measures the dispersion or spread of values within a set of data points. In the context of Conversion Rate Optimization (CRO) or any data analysis, understanding variability is crucial in assessing the consistency and reliability of observed results. Variability […]

User testing is a method used to evaluate the design and functionality of a product by having actual users interact with it and provide feedback. The goal of user testing is to identify areas for improvement and gather insights into how users interact with a product in a real-world setting. This type of testing can […]

Testing hypothesis is the process of evaluating a proposed explanation for a phenomenon by comparing it to observational or experimental data to determine its validity. It is a scientific method used to determine whether a hypothesis is supported by the evidence or not. In this process, the hypothesis is subjected to systematic and controlled testing […]

Split testing, also known as A/B testing, is a method of testing in which two or more versions of a website, landing page, email, or other digital content are created and then compared to see which version performs better. A random subset of visitors is shown one version, while the rest of the visitors are […]

Server-Side A/B Testing is a method of conducting website optimization experiments in which the experiment is executed on the server-side. This means that the changes made to the website are made directly on the server, rather than on the client-side. The server then serves different versions of the website to different users based on a […]

Email A/B testing refers to the process of sending two variations of an email campaign to a portion of the email list, and then comparing the results to determine which version performed better. This type of testing enables marketers to determine the most effective elements of an email, such as subject line, content, design, and […]

A/B/N testing is a method of testing multiple versions of a web page or mobile app against each other to determine which performs best. A/B/n testing is an extended version of A/B testing, in which two versions of a page (a version A and version B) are tested against each other. With an A/B/n test, […]