Mornington Peninsula's Leading Analytics & CRO Agency

KRAKEN (and why you need us!)

KRAKEN is crammed full of knowledge and ideas, all aimed at maximising your online business through data and optimisation. We help you understand your visitors behaviours better, leading to improved experiences and revenue!

We are Google Analytics and Data Studio experts - get the most out of your customer data now!

Would you like to get to know us?

Our strong Mornington based presence is only taking on 2 new clients each month. That ensures we deliver on our promise of delivering ROI for all our clients.

Want to join our client list this month? Contact us now, find out how we can help your business achieve it's full potential. It would be great to catch up for a coffee!

The Kraken Data Team

Big or small, Kraken Data can help your company - talk to your local experts

terry johns
Terry Johns

Co-Founder - CRO/Analytics

Terry's innovative approach and passion for Digital Analytics and CRO is born from his knowledge in a variety of disciplines. His expertise in development, design, UX, analytics, product management and others gives him an holistic view on online business performance .

He has worked with industry giants like Webtrends and some of the biggest brands in Asia Pacific including Qantas, NAB, HSBC, BUPA, BP, Shell, Telstra, The Warehouse, Styletread, Save My Bacon and many more.

His primary focus is on driving exceptional revenue growth through a better understanding of customers and the creation of ROI based conversion rate optimisation programs.

richard mangum
Richard Mangum

Co-Founder - Digital Analytics

Richard works on interesting problems for clients utilising a diverse skillset to come up with interesting solutions.

"I try to bridge the gap between analytics, human behaviour and technology to provide value and insights for my clients."

Richard is an analyst who specialises in implementation . This gives him the ability to capture any data and then help businesses use that data in alignment with their business strategy, increasing their digital sophistication where it matters most.

He has consulted across all industries for many of the worlds largest companies including ABC, ASOS, BHP, Coles, Chanel, HSBC, Toyota, NAB, Telstra, QBE, Bupa, Tatts and many more.

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Excellent Communication

We are with you every step of the way, listening and guiding you in your analytics or CRO needs.

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Top Notch Talent

KRAKEN is a team full of experience, drive and innovation - always looking to stay at the cutting edge of available technologies.

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Performance Driven

We win when you win, we are totally focused on driving improvements in your KPIs and revenue.

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Get in touch

How can we help you?

We'd love to chat about Conversion Rate Optimisation and Analytics. Contact us and we'll get back to you as soon as we can!